As the marketing team’s graphic designer, I worked alongside the Creative Director to create a new visual identity for the brand. Once established, I created new apparel and marketing graphics for the organization and its programs.
My goal was to honor Valley of the Sun J’s rich history of 80+ years of community in Phoenix while also reflecting the modern-day city. This new identity, accompanied by an extensive marketing campaign and website that we created, led to 107% growth in membership units, the highest in Valley of the Sun J’s history.