The Challenge
Valley of the Sun J tasked me with creating a marketing campaign that would launch the rebranded visual identity while promoting their health club membership. The campaign aimed to resonate with middle to upper-class men and women who prioritize fitness and health, young couples, and families.
The Process
With a refreshed logo and branding in place, I crafted a full suite of marketing materials across social media, web display ads, print, and outdoor shopping center ads.The tagline, “All. Together. Better.,” encapsulated The J’s mission of community, connection, and growth. Each piece was made to create a cohesive narrative across all formats. Independent of location or media, the campaign felt connected, as if each ad was part of a single, ongoing story. This consistency solidified the rebrand and strengthened the customer journey.
The Outcome
The campaign led to measurable increases in engagement, membership sign-ups, and participation across the target groups. The new website received the most traffic in company history. By using a mix of digital, print, and outdoor formats, I generated increased engagement, maximizing reach and brand visibility.
